A New Way to Win at Work and Life.

I’m Bruce R. Dorey, PhD—engineer, executive, entrepreneur, coach, and author—and I’m not just talking about working smarter; I’m living it every day while helping others do the same. With over three decades as a CEO and Senior VP in Fortune 100 companies, I’ve honed a unique ability to evolve how we approach work and life, embracing new, healthier ways that also skyrocket productivity. Through my coaching, consulting, and books like A Whole New Way to Work, I offer strategies that harness cutting-edge tools like virtual and augmented reality to empower professionals to live fuller, healthier lives. Here, you’ll find programs I’ve crafted to help individuals and teams integrate emerging technologies—think of AI as your smart teammate, streamlined workflows through automation, and next-level communication enhancements. My mission? To guide you toward thriving in work and life, just as I have, with practical, innovative solutions that deliver real results.

Use AI and VR to get to the next level

Fit, Focused & Relaxed: The Virtual Advantage Program 

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Transform your personal effectiveness, fitness, and relaxation with a 6-part video program that leverages the power of VR. This immersive experience is designed to help you achieve balance, enhance productivity, and cultivate well-being.

Transform Your Work and Life: A 6-Part AI & VR Immersive Experience.

Ready to experience a dramatic transformation in your work and life? Join Bruce for The Virtual Advantage -  an exclusive 6-part interactive program, combining immersive VR, AI, and cutting-edge cognitive science. Through a series of video modules, live Zoom/Teams sessions, and personalized coaching, you'll unlock new ways to enhance your leadership, productivity, and overall well-being. This program is designed to help you incorporate the latest technologies into your daily routine, creating high-performance teams and achieving lasting success. Click to register and begin your journey toward a smarter, more effective future.

AR/VR Programs: Spatial Computing Consultation

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Revolutionize Your MEP and Building Systems Engineering Workflow

Step into the future of engineering with our cutting-edge AR/VR consultation services. We specialize in empowering MEP and building systems engineering firms to harness the transformative potential of spatial computing technologies. Our expert guidance helps you create immersive workspaces that dramatically enhance team productivity, foster innovation, and maintain a competitive edge in a rapidly evolving industry.

From educating your staff on the latest AR/VR advancements to implementing strategies for improved team management and mental health support, we provide comprehensive solutions tailored to your unique needs. Discover how our spatial computing consultation can unlock new dimensions of efficiency, collaboration, and creativity in your engineering projects.

Work with Bruce

Imagine unlocking a world of untapped potential in the HVAC/MEP spatial computing space—opportunities that can redefine success for you and your team. I’m here to make that vision a reality for C-level leaders like you. With my personalized advisory and business coaching, I bring decades of expertise in mechanical and building systems engineering to the table, guiding you through today’s toughest industry challenges with confidence. My approach is anything but ordinary—I fuse cutting-edge concepts like virtual reality, flow state, cognitive science, and emerging high-performance technologies to transform how you work. Picture this: cultivating high-performing teams, driving professional breakthroughs, and staying ahead in an ever-evolving landscape, all while mastering a workplace approach that’s as innovative as it is effective. Ready to elevate your leadership and your business? Let’s connect and turn those exciting opportunities into your reality.

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Books

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In A Whole New Way to Work , Bruce R. Dorey, PhD, a former Fortune 100 executive and experienced coach, presents a visionary guide to navigating the future of work in a post-COVID world. Drawing on his extensive background in coaching leaders and executives, Dr. Dorey explores the critical role of VR and the “Flow state” in uncovering deep work and maximizing productivity.

The book delves into how emerging technologies like VR/AR can revolutionize the workplace, offering practical and actionable ways to both engage with work and paradoxically "unplug" through virtual experiences. Dorey weaves personal stories and anecdotes of extraordinary people to illustrate the power of flow states in achieving peak performance. "MAP - A Whole New Way to Work" provides readers with a practical playbook, or MAP for thriving in the evolving professional landscape, blending insights on cognitive science, technological advancements, and time-tested wisdom to help individuals and organizations adapt to and excel in the new era of work.

Available on e-book, paperback, and audiobook at link below.

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Coaching for Renewal and Reinvention

In LIFT: The Nature and Craft of Expert Coaching, Bruce R. Dorey offers an innovative approach to developing the next generation of business leaders. Drawing from current scientific research on human behavior and applying the traditional craftsman model, Dr. Dorey addresses the critical challenge of knowledge transfer within large organizations. This timely book integrates insights from renowned scientists and business leaders to provide practical strategies for coaching future leaders.

LIFT is particularly valuable for organizations facing generational transitions and middle managers taking on increased responsibilities. Praised as "practical, original, and science-based" by industry experts, Bruce’s work presents a fresh perspective on corporate governance and leadership development.

Revolutionize Your Work and Life

Ready to revolutionize your work and life? With my coaching and consulting, I’m here to guide you every step of the way by drawing on over 30 years of Fortune 100 leadership to deliver tailored strategies that blend emerging technologies—like AI, automation, and virtual reality—with practical wisdom. Whether you’re a CEO transforming your organization, a manager boosting team results, or an individual aiming to excel, I’ll help you achieve extraordinary professional success while living a balanced, fulfilling life. Let’s redefine what’s possible—together.

Contact me today to get started!